Twilio + Telltale
Twilio is the option for brands that want to run SMS on their own account and infrastructure rather than through a marketing platform.
What Telltale reads
- Message delivery status and failures
- Inbound replies, including opt-out keywords
What it changes
Running your own number means consent and compliance are yours to manage, so Telltale is strict about it: opt-out keywords are honoured immediately, and every message is held until it falls inside the recipient's local 8am–8pm window rather than being sent and hoped for.
What Telltale sends back
Approved campaigns are sent through your Twilio messaging service with the copy rendered per recipient.
Campaigns it powers
SMS-led plays, especially the time-critical ones like Payment Rescue.
Setting it up
Add your Twilio account SID, auth token and messaging service. Only one SMS sender stays active at a time.