Pricing

Foresight, not hindsight.

Full product, every campaign type, no charge until day 31. Pick the tier that fits your customer base today — you can change anytime.

How many contacts do you have?

Up to 50,000 contacts

$699/ month

+ 2–5% of recovered revenue

30-day free trial
Start free trial

Or install from the Shopify App Store and bill through Shopify.

Every plan includes

A 15-model behavior & prediction brain

Scores churn risk, purchase intent and next-best action for every customer — refreshed daily.

AI churn scores + the reason behind each
Cross-platform customer identity resolution
13 campaign types — win-back, replenishment, payment rescue + more
Cohort, lifetime-value & next-purchase forecasting
Free enrichment — age, income, geography & shopping personality
Satisfaction, advocacy & churn-driver scoring
AI copy generation + A/B-optimized templates
Audience Builder + cold-list scoring
Holdout-proven incrementality + recovery attribution
20+ integrations across email, SMS, subscriptions, reviews, support & ads

Want to see Telltale on your own store first? Book a free demo — any store size, no commitment.

Enterprise

More than 250,000 contacts?

High-volume merchants get custom pricing, dedicated infrastructure, and a named success partner. Tell us about your retention stack and we’ll put together a proposal that pays for itself.

  • Volume pricing — typically below per-contact rate
  • Dedicated Customer Success partner
  • Custom integrations + private SLA
  • DPA, security documentation + subprocessor transparency
  • Quarterly retention strategy sessions
  • Early access to new features

Custom pricing

Let’s talk.

A custom quote built around your contact count, recovery goals, and stack.

Book a demo

30-minute call. We’ll walk through your store and build a custom quote on the spot.

Performance fee

+2–5% of revenue we recover for you

Every Telltale plan includes our performance fee — 2–5% of verified incremental revenue (5% to start, dropping as your recovered total grows), billed monthly: through your Shopify bill if you installed from the App Store, or by card otherwise. We measure lift against a held-back comparison group of your own customers, so you only pay on revenue we can prove we recovered — never on simple attributed revenue. At higher year-to-date recovery brackets the fee drops:

First $50K recovered this year5%
$50K – $200K recovered3%
$200K+ recovered2%

Cancel anytime before your 30-day trial ends — card required up front, no charge until then.

Questions

Before you pick a tier.

Which tier am I?
Your tier is set by how many contacts Telltale is scoring — not by which features you want. Every plan is the full product. If your list grows past your tier we email you and you choose whether to move up; nothing is ever upgraded or charged automatically.
What happens during the 30-day trial?
You get the whole product, every campaign type included. A card is required up front, but nothing is charged until day 31 — cancel any time before then and you pay nothing.
Why is there a performance fee on top?
Because it keeps our incentives pointed at your revenue rather than your seat count. The fee is charged only on lift we can prove: a slice of eligible customers is held back from every send and never contacted, and we bill on the difference between the two groups. Until a result clears statistical verification we report it as “measuring” and charge nothing on it.
How am I billed?
If you installed from the Shopify App Store, everything — subscription and performance fee — appears on your Shopify bill. Otherwise it goes to a card on file. Either way it is monthly; there is no annual commitment.
Do I need my email or SMS platform too?
Yes. Telltale decides who to reach and writes the campaign, then sends through the tools you already pay for — Klaviyo, Mailchimp, Omnisend, Postscript, Attentive, Twilio or Heymarket. We don’t charge you for sends and we don’t replace your ESP.

See it on your numbers.

Start free for 30 days, or book a demo and we’ll estimate your recoverable revenue.

Install on Shopify Book a demo