Pricing

Foresight, not hindsight.

Full product, every campaign type, no charge until day 31. Pick the tier that fits your customer base today — you can change anytime.

How many contacts do you have?

Up to 50,000 contacts

$699/ month

+ 2–5% of recovered revenue

30-day free trial
Start free trial

Shopify stores can also install from the App Store and bill through Shopify. WooCommerce and BigCommerce check out securely with Stripe on the next step.

Every plan includes

A 28-model behavior & prediction brain

Scores churn risk, lifecycle stage, reorder probability, purchase intent and next-best action for every customer — calibrated against your own outcomes, refreshed nightly.

AI churn scores + the reason behind each
Cross-platform customer identity resolution
13 campaign types — win-back, replenishment, payment rescue + more
Cohort, lifetime-value & next-purchase forecasting
Free enrichment — age, income, geography & shopping personality
Satisfaction, advocacy & churn-driver scoring
AI copy generation in your brand voice, guardrail-checked
Audience Builder with one-click plays, CSV + ESP push
Holdout-proven incrementality + recovery attribution
Per-person contact cadence + a deliverability governor
OWL — ask anything, answered from your account only
14 integrations across commerce, subscriptions, email, SMS, support, reviews & ads

Want to see Telltale on your own store first? Book a free demo — any store size, no commitment.

Enterprise

More than 250,000 contacts?

High-volume merchants get custom pricing, dedicated infrastructure, and a named success partner. Tell us about your retention stack and we’ll put together a proposal that pays for itself.

  • Volume pricing — typically below per-contact rate
  • Dedicated Customer Success partner
  • Custom integrations + private SLA
  • DPA, security documentation + subprocessor transparency
  • Quarterly retention strategy sessions
  • Early access to new features

Custom pricing

Let’s talk.

A custom quote built around your contact count, recovery goals, and stack.

Book a demo

30-minute call. We’ll walk through your store and build a custom quote on the spot.

Performance fee

+2–5% of revenue we recover for you

Every Telltale plan includes our performance fee — 2–5% of verified incremental revenue (5% to start, dropping as your recovered total grows), billed monthly: through your Shopify bill if you installed from the App Store, or by card otherwise. We measure lift against a held-back comparison group of your own customers, so you only pay on revenue we can prove we recovered — never on simple attributed revenue. At higher year-to-date recovery brackets the fee drops:

First $50K recovered this year5%
$50K – $200K recovered3%
$200K+ recovered2%

Cancel anytime before your 30-day trial ends — card required up front, no charge until then.

Questions

Before you pick a tier.

Which tier am I?
Your tier is set by how many contacts Telltale is scoring — not by which features you want. Every plan is the full product. If your list grows past your tier we email you and you choose whether to move up; nothing is ever upgraded or charged automatically.
What happens during the 30-day trial?
You get the whole product, every campaign type included. A card is required up front, but nothing is charged until day 31 — cancel any time before then and you pay nothing.
Why is there a performance fee on top?
Because it keeps our incentives pointed at your revenue rather than your seat count. The fee is charged only on lift we can prove: a slice of eligible customers is held back from every send and never contacted, and we bill on the difference between the two groups. Until a result clears statistical verification we report it as “measuring” and charge nothing on it.
How am I billed?
If you installed from the Shopify App Store, everything — subscription and performance fee — appears on your Shopify bill. Otherwise it goes to a card on file. Either way it is monthly; there is no annual commitment.
Do I need my email or SMS platform too?
Yes. Telltale decides who to reach and writes the campaign, then sends through the tools you already pay for — Klaviyo, Mailchimp, Omnisend, Postmark or Twilio. We don’t charge you for sends and we don’t replace your ESP.

See it on your numbers.

Start free for 30 days, or book a demo and we’ll estimate your recoverable revenue.

Install on Shopify Start with WooCommerce Start with BigCommerce

Custom or headless store? Start with the Telltale API. Every plan starts with a 30-day free trial.

Book a demo