Security & privacy

Built to be trusted with your customers.

Telltale handles customer data with encryption, minimization, and compliance by default — because retention intelligence is only useful if it’s safe.

Custom or headless store? Start with the Telltale API. Every plan starts with a 30-day free trial.

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Reviewed and listed on the Shopify App Store · GDPR-ready · PII encrypted at rest

Data protection

  • Customer emails are hashed; personally identifiable information is encrypted at rest.
  • Credentials for your connected platforms are stored encrypted, never in plain text.
  • Data is processed securely and is never sold or shared.
  • Every autonomous send decision and every guardrail block is written to an append-only audit log that even we cannot edit.

Compliance

  • Built for GDPR: we honor store and customer deletion requests and redact data on request.
  • Shopify app lifecycle webhooks keep deletions in sync automatically.
  • Texts go out only inside the recipient’s own 8am–8pm window, and SMS consent is tracked per phone number.

Infrastructure

  • Hosted on established cloud infrastructure with managed, access-controlled databases.
  • Least-privilege access and auditable data pipelines.
  • A deliverability governor pauses Telltale’s own sending if your complaint or bounce rates rise — your sender reputation is protected from us.

Have a security questionnaire or DPA? Get in touch and we’ll help.

Security questions? We’ve got answers.

Reach our team for documentation and reviews.

Custom or headless store? Start with the Telltale API. Every plan starts with a 30-day free trial.

Request a demo