Reasons, not vibes
Every score comes with the drivers behind it. If we can’t explain it, we don’t ship it.
Company
The owl sees what others miss.
Telltale is behavioral intelligence for retention. We believe the signal was always in your data — brands just needed a way to read it in time.
Our thesis
Foresight, not hindsight.
Acquisition gets the headlines, but retention is the cheapest growth a brand has. The problem was never a lack of data — it was that the early signs of churn were buried in order history, showing up in dashboards only after a customer was already gone.
Telltale turns that order history into foresight. We score every customer for churn risk, explain the reasons behind it, and put the right win-back campaign one click away. Quiet, observant, and always working in the background.
How we work
Principles.
Integrate, don’t replace
We make the tools you already trust smarter, instead of asking you to rip them out.
Earn the fee
Our performance pricing means we only win when we recover revenue you would have lost.