Reasons, not vibes
Every score comes with the drivers behind it. If we can’t explain it, we don’t ship it.
Company
The owl sees what others miss.
Telltale is behavioral intelligence for retention. We believe the signal was always in your data — brands just needed a way to read it in time.
Our thesis
Foresight, not hindsight.
Acquisition gets the headlines, but retention is the cheapest growth a brand has. The problem was never a lack of data — it was that the early signs of churn were buried in order history, showing up in dashboards only after a customer was already gone.
Telltale turns that order history into foresight. We score every customer for churn risk, explain the reasons behind it, and put the right win-back campaign one click away. Quiet, observant, and always working in the background.
How we work
Principles.
Integrate, don’t replace
We make the tools you already trust smarter, instead of asking you to rip them out.
Earn the fee
Our performance pricing means we only win when we recover revenue you would have lost.
Team
The people behind Telltale.
A small team, obsessed with the signal hiding in your order history.
Lisa Hunt
Founder
Founded Telltale on a simple conviction: customers always tell you before they leave.
Jason Turley
Chief Executive Officer
Leads Telltale’s strategy and growth, and keeps the product pointed at measurable outcomes.
Nathan Hopkins
Chief Technology Officer
Builds the retention brain — the models, the pipeline, and the proof behind every number.