Product
Behavioral intelligence for retention.
Telltale reads your orders, subscriptions, support tickets and reviews — scores every customer, explains every score, writes the campaign, and proves what it recovered against a held-back control group.
Custom or headless store? Start with the Telltale API. Every plan starts with a 30-day free trial.
Request a demo See how it worksFree 30-day trial · One-click install · No pixel required, no engineering
01 · Nest Report
The revenue at stake — and what’s causing it.
Your standing report, in the order that matters: what you stand to lose, why you’re losing it, and what to do about it. Root causes are ranked by the revenue behind them, so you fix the expensive problem first.
- Forward revenue at churn risk, and what’s realistically recoverable
- A churn horizon — who walks in 30, 60, 90 days, and what acting now saves
- Root causes ranked by dollars: billing, support, shipping, product quality, contact fatigue
- Real complaint patterns pulled from your reviews and cancellations, with the receipts
- Negative Pulse: log an operational fix and watch the chart bend afterwards — proof the fix worked
Why customers are leaving
ranked by revenue02 · Sightings
Everything worth acting on, sized in dollars.
Customers worth reaching right now — spotted by the brain and ranked by projected revenue. Each play arrives with the audience, the offer, the channel and the timing already chosen.
- Win-back, reorder timing, payment rescue, subscription saves, lapse reminders and more
- “Why these customers, why now” in plain English on every play
- Send it yourself, or hand it to autopilot per campaign and per channel
- Push straight to your ESP, or download the list
Live opportunities
ready to send03 · Campaign Studio
Campaigns that write themselves — in your voice.
Telltale drafts the whole email: subject line, body, offer and call to action. Campaign Studio is where it learns how you sound — your tone, your colours, your logo, your imagery and the rules it must never break.
- Three drafts per campaign and audience, each checked against hard rules — approved code only, no fake urgency, no medical claims — before you see it
- Offer and discount code chosen for that segment, not a blanket blast
- Written in your brand voice — never generic AI filler
- Preview, edit and approve before anything sends
Hi Alex,
It’s been a while since your last order. Come back and enjoy something special — on us.
Sage & Cedar · Unsubscribe
Illustrative example — “Sage & Cedar” is a fictional brand. Telltale writes every campaign in your own.
04 · Nightwatch
What you actually feel like to buy from.
A single satisfaction score, built from the signals customers never put in a survey: how fast you shipped, what they said in reviews, how support went, and whether they’re still opening your email.
- Every customer sorted into delighted, content, or needs care
- Tailwinds worth protecting — and the silent killers quietly eroding retention
- Signal sources scored separately: email, SMS, shipping, reviews, support
- An executive brief each night with ranked, specific actions
Satisfaction pulse
needs care05 · Audience Builder
Any segment, sent anywhere.
Every customer carries a risk score, reorder probability, intent, velocity, persona, advocacy and life stage. Filter on any of it, then take the list wherever you need it.
- Ready-made segments: about to go cold, win-back ready, one and done, hot intent, deal hunters, VIPs
- Push straight to your ESP or Google Ads Customer Match, or download the CSV
- High-value plays built in — lookalike seeds for Meta and TikTok, premium win-backs for direct mail and CTV
- Emails stay masked in the interface; PII is encrypted at rest
All customers
1,010 match06 · Analytics & OWL
The deep answers, already worked out.
Thirteen tabs in five groups — money at stake, are they coming back, where they come from, what they buy, who they are. Each is a question you’d otherwise hand to a data team, and OWL answers anything the tabs don’t, in plain English, from your account only.
Ask OWL
your data only07 · Proven Impact
We hold customers back on purpose.
Before every send, a slice of eligible customers is held back at random and never contacted. We compare what your contacted customers did against that held-back group — so what you see is revenue Telltale caused, not revenue that would have happened anyway.
- Causal lift against your own control group, not last-click attribution
- Until a result clears statistical verification we report “measuring” rather than quote a number we can’t stand behind
- Your performance fee is billed on proven lift only
- Every surfaced number has a full report behind it — who, what, why, and how we know
Proven Impact
VerifiedIllustrative example. Your lift is measured on your own customers, and reported only once it clears verification.
Control
Approve every send, or let it run.
Keep Telltale in approve-first mode and nothing sends without a click — or switch on autopilot with guardrails you set. A deliverability governor watches complaint and bounce rates and pauses Telltale’s own sending before your sender reputation is at risk. Autopilot paces every customer individually: under-contacted people get touched, over-contacted ones get rest, and everyone gets sent at their own prime hours.
Put your data to work.
Install from the Shopify App Store and see your first at-risk customers in minutes.
Custom or headless store? Start with the Telltale API. Every plan starts with a 30-day free trial.
See pricing