Postmark + Telltale
Postmark is the option for brands that would rather send retention email from their own infrastructure than through a marketing platform.
What Telltale reads
- Delivery, open and click events
- Bounces and spam complaints
- Suppressed and inactive addresses
What it changes
Deliverability data feeds straight back into how Telltale paces sending. Bounces and complaints tighten the limits automatically rather than being discovered in a monthly review.
What Telltale sends back
Approved campaigns are sent through your Postmark stream with the copy rendered and your sender identity attached.
Campaigns it powers
All email-led plays. Postmark is transactional-grade infrastructure, so it suits time-critical sends like Payment Rescue particularly well.
Setting it up
Add your Postmark server token and confirm the sender signature you want to send from. Telltale checks the signature is verified before it will send — an unverified sender is a silent failure otherwise.