Mailchimp + Telltale
If Mailchimp is where your email lives, Telltale becomes the layer that decides what is worth sending — and proves what it recovered afterwards.
What Telltale reads
- Campaign sends, opens and clicks
- Audience membership
- Unsubscribes, honoured before every send
What it changes
Engagement data lets Telltale's AI analytics tell an unreachable customer from a disengaged one — a distinction that changes both the risk score and what you should do about it. It also stops the system from repeatedly contacting people who have quietly stopped reading anything.
What Telltale sends back
Approved audiences are pushed to Mailchimp with the copy already written and Mailchimp merge tags in place, ready to send.
Campaigns it powers
Email-led plays: Win-Back, Early Lapse Reminder, Time to Reorder, Cross-Sell, Welcome Series and Re-Engagement.
Setting it up
Add your Mailchimp API key and pick the audience Telltale should work with. Read and push only — your existing automations are untouched.