Klaviyo + Telltale
Telltale does not replace Klaviyo — it decides who Klaviyo should be talking to. Your list, your templates, your sending reputation all stay exactly where they are.
What Telltale reads
- Email opens, clicks and sends
- SMS engagement, where you run Klaviyo SMS
- Unsubscribes and suppressions, pulled in and honoured before every send
What it changes
Engagement history tells Telltale which channel each individual customer actually responds to, so a campaign audience is split per person rather than guessed per campaign. It also sharpens the risk picture: someone who has stopped opening email and stretched their reorder gap is a much clearer signal than either on its own.
What Telltale sends back
Approved campaigns are pushed to Klaviyo as a segment plus the email or SMS copy, written in your brand voice with Klaviyo's own merge tags already in place. You keep full control of the final send.
Campaigns it powers
Any of the thirteen types can route through Klaviyo. Klaviyo is currently the one integration that can carry both email and SMS, so you can elect which channel it handles.
Setting it up
Connect Klaviyo from Telltale's integrations page and choose whether it handles email, SMS or both. One email sender and one SMS sender stay active at a time, so nobody receives the same campaign twice.