Google Ads + Telltale
Connect Google Ads and the audiences Telltale builds — customers slipping away, customers worth more than they look, customers ready for their next product — become Customer Match lists you can target across Search, YouTube and Display. You run the campaigns; Telltale keeps the list current.
What Telltale sends
- Any segment from Audience Builder, pushed to Google as a Customer Match audience
- Refreshed as customers move in and out of the segment, so the list never goes stale
- Hashed before upload — Google receives matches, never a plain-text customer list
What it changes
Most retargeting starts from site visitors. Telltale starts from what a customer's own buying history says — a slowing reorder rhythm, a paused subscription, a bad delivery — so the audience you pay to reach is the one that is actually at risk, or actually about to grow.
One honest note: customers Telltale holds back as a control group are excluded from every audience push. That is what lets it prove what it recovered instead of guessing.
Campaigns it powers
Win-Back, Early Lapse Reminder, Cross-Sell and VIP audiences as paid retargeting alongside the email and SMS Telltale already sends — same customers, one more channel.
Setting it up
Click Connect on Telltale's integrations page and sign in with the Google account that manages your Google Ads. Approve the Customer Match permission — there are no tokens to copy. Telltale only ever writes audience lists; it never touches campaigns, budgets or bids.